Naked Studio produced 12 short-format television and YouTube commercials for the food retail chain ELVI, directed by Dima Dobrovolskis and filmed by DOP Jānis Jurkovskis. The production is set in a modern, brightly lit kitchen and utilizes high-key lighting paired with digital live-streaming overlays to simulate a contemporary social media influencer aesthetic. This 2021 campaign employs a humorous narrative focused on a father’s pursuit of digital content creation to promote the retailer’s products across Latvian broadcast and digital platforms.