nakedstudio

LIDL - Fresh Meat

  • client:LIDL
  • year:2026
  • Director:Jānis Nords
  • Producer:Silvija Līna Cielava
  • DOP:Jurģis Kmins
  • VFX:naked
  • description:

    A commercial for LIDL's fresh meat campaign in Latvia, Lithuania and Estonia, featuring a Eurofins expert.

LIDL needed a commercial for their local chicken & pork products in Latvia, Lithuania, and Estonia. The idea: a Eurofins quality expert acting like a cinematic badass inspector. He doesn’t just buy groceries. He interrogates the supermarket staff about origin, freshness, and chemicals.

We mapped out the action with an animatic before the shoot. The humor comes from playing his serious demeanor completely straight inside an ordinary meat aisle.

Directed by Jānis Nords, with Jurģis Kmins as DOP and Silvija Līna Cielava producing.

Black and white image of a film crew on a supermarket set, with multiple people looking at a production monitor.A black and white image of a team gathered in a LIDL supermarket aisle, possibly conducting an inspection or filming. Several people are visible, including one in a hat, amidst shelves stocked with various products.Black and white photo of two crew members adjusting the collar area of a person in a LIDL supermarket aisle, with product shelves and a 'Ievārījums' sign in the background, likely during a photoshoot or filming for the Fresh Meat project.Black and white photo showing a group of individuals, including men and women, sitting on folding chairs in a LIDL supermarket aisle, with shelves displaying products like pastries and croissants behind them. They are gathered for what appears to be a discussion or briefing related to the Eurofins expert inspection of fresh meat.Black and white image of Eurofins inspectors performing a quality check on fresh meat inside a LIDL store. One woman holds a product for close examination near refrigerated display cases.A black and white photo shows a white van with its rear doors open and a metal loading ramp extended, parked on a street. A team member in the van, wearing a 'GET SH*T DONE' shirt, appears to be managing equipment, while another team member walks quickly past the ramp in the foreground. In the background, an industrial chimney and buildings are visible under a bright sky.Three crew members on a night shoot for the LIDL Fresh Meat project. A person in a long coat stands in the middle, while colleagues interact to the left and right, with a bright light in the background.A close-up of a TVlogic production monitor showing a black and white frame of a bearded man looking upwards, surrounded by various camera settings. The lower part of the monitor displays a reflection of hands holding a smartphone, capturing the screen during filming.Black and white image of a production crew filming for the LIDL Fresh Meat project. A crew member holds a controller while observing an actor under a large overhead camera rig marked "R2".Black and white image of a film crew working on a set designed to resemble a supermarket aisle for the LIDL Fresh Meat project, with a man's face close to the camera lens.